G-SHOCK WATCHES BY CASIO

THE ULTIMATE TOUGH WATCH

The G-Shock watch collection is the ultimate choice for bold functionality and extreme durability. Released by Casio in 1983, the G-Shock collection has redefined the average sports watch by appealing to the toughest of athletes. This can only be achieved by doing one thing, simply by having the goal to create the toughest watch in the industry. Designed with a triple protection for its parts, module and case, G-Shock was branded as the watch that could withstand shaking and sudden impacts. Each G-Shock watch has a hollow case to protect the module from shocks by allowing it to “float,” a bezel that prevents shocks from impacting the buttons and glass as well as cushioning material to protect key parts. The result is a change in the way watches are viewed, from being delicate and breakable, to long-lasting timepieces that are durable to withstand the most active lifestyles.